Stick to Your
By Ted Willich owner Big Sky Curbing
Several years ago I started an Internet
business with a friend of mine. We started the business with a
few good ideas and since we were limited in capital we worked
from our basement. The business initially started out pretty
We had a system that helped small companies sell products
online. Some of our customers started to ask us to design
their sites. Then some asked us to market their sites. Others
wanted to know about this and that. We couldn't turn the work
away so we started to add all of these services.
Pretty soon our simple profitable business was becoming
complex and unprofitable. We did not build our foundation well
enough, before expanding the business.
You are probably asking yourself what this has to do with
curbing. When you start doing curbing work some of your
customers are going to ask you to do sprinklers, level the
ground, plant flowers, mow their lawn etc. You will be tempted
to do the work.
Stick to Your Business! Be the best curb installer around,
refer the other work to landscapers who do that work, and get
them to refer curb to you.
You will build a profitable business faster by becoming the
best at what you do, not by being mediocre at a lot of things.